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LAURA PHILLIPS

Strategic Communicator | Complex Ideas, Clear Stories

My Superpower? Curiosity.

I'm a marketer by profession, a storyteller by nature and the person who's always asking, "But why?"

Whether I'm developing a communications strategy, writing a feature story or building a digital campaign, I love taking big, messy ideas and turning them into something clear and compelling.

Over the past decade, I've worked across marketing, public relations, content strategy and digital communications, partnering with organizations to tell stories that inspire action (not just clicks).

When I'm not working, you'll find me painting, writing music, experimenting with a new baking recipe or deep-diving into the latest space discoveries.

The Quick Hits

%
Increase in email engagement (CTOR) since leading KCADC email strategy.
Media placements secured as PR lead at KCADC.
Billion
Audience reach of earned media as PR lead at KCADC.
+ Years
Corporate marketing and communications experience

Bachelor of Technology
Graphic Communications - Web/Interactive Media
Pittsburg State University

Master of Science
Journalism - Integrated Marketing Communications
University of Kansas

What I Do

Strategic Communications

  • Messaging strategy
  • Content planning
  • Audience-focused storytelling
  • Executive communications

Content Development

  • Articles and thought leadership
  • Website copy
  • Case studies
  • Reports and publications

Brand Storytelling

  • Brand voice
  • Marketing collateral
  • Campaign messaging

Creative Direction

  • Visual storytelling
  • Publication design
  • Digital assets
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Complex Topics. Compelling Stories.

Whether I'm diving into cutting-edge manufacturing technologies or showcasing the KC region to site selectors and talent, my approach stays the same: understand the audience, then write with purpose.

Media & PR Strategy

Anyone can write a press release. Great PR is about getting people to listen to the stories that matter.

I uncover the stories that make organizations stand out, developing media strategies around them and turning those ideas into meaningful coverage. From local television to international publications, every placement starts with understanding what makes a story worth telling.

Coverage Highlights

On the Record

Moving from behind-the-scenes strategy to being part of the conversation.

Live TV Interview

"Meet the First Full-Time Taylor Swift Journalist"

Featured Commentary

"Kansas City AEC firms leverage World Cup hype to recruit 500 interns"

Technical Article

"Seeing Color In Its Best Light"

Why Gauge 45 Design?

Two of my greatest passions: local businesses and music.

When I launched my freelance graphic design business, I wanted it to reflect both — helping local musicians tell their stories through thoughtful, creative design.

As a bassist, I drew inspiration from my instrument. The thickness of a bass string is measured as its gauge, and 45 is the gauge of the highest string on a standard four-string bass.

While my creative work now extends far beyond music, that original spark remains at the center of everything I do. Gauge 45 Design represents my love of storytelling and my belief that every idea deserves thoughtful representation.

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Testimonials

"What stood out most about working with Laura was her curiosity and the care she put into understanding the audience. She has a unique ability to recognize the nuances that make communication more meaningful, effective, and impactful. Even on projects with many stakeholders and competing perspectives, Laura consistently found a way to synthesize ideas, build alignment, and move the work forward with thoughtfulness and purpose.

One of the things I appreciated most was being able to bring Laura an idea, a rough direction (no matter how vague) or a tight deadline, and trust that she would transform it into something exceptional. She combines strategic thinking with creativity and flawless execution, making her someone I could always rely on to elevate both the work and the people around her."

Samantha Jefferson
Managing Director
Site Selectors Guild

"It's hard to think of someone who I could recommend more highly than Laura. When she entered our master's degree program it was quickly apparent that she would be a stellar student.

She brings a combination of excellent strategy skills, creativity and a great work ethic. She was a valued teammate and made a lasting impression on our faculty and service-learning clients. She will be an asset to any organization."

Matthew Tidwell, Ph.D.
Director, Graduate Professional Studies
University of Kansas

"I was Laura's supervisor for five years as she worked at Nazdar as Web Designer and then Marketing Specialist... She acted as the company’s brand voice to inspire our customers and attract new clients. Laura was a joy to work with and a super effective/productive team member."

Jay Tharp
Marketing Communications Director
Nazdar Ink Technologies

"I worked closely with Laura for many years in multiple ways as we helped produce an award-winning print & digital publication in Kansas City. Her energy, passion and attention to detail was infectious."

Dave Leathers
CEO
Showcase Publishing, Inc.

Curious? Let's Talk.